If there is one thing that has been clear in the course of recent years it is that watch costs are crawling upwards. Various brands are pushing their costs skywards trying to move more towards the extravagance watch market. Whether this is through case materials, complications or basic financial aspects, costs are crawling up. Luckily there are as yet numerous choices for those of us with more sensible wallets, and the grandsons of Raymond Weil have as of late introduced another brand in that more realistic domain. Enter 88 Rue du Rhone . The Swiss brand is the vision of Elie and Pierre Bernheim who, as referenced, are the grandsons of Raymond Weil. They have set up the brand in La Chaux-de-Fonds and mean to make moderate Swiss watches from their central command. The name was browsed Geneva’s most praised road, Ru du Rhone and the Rhone waterway that courses through the city. The 88 comes from the way that the number is absent from the road; in its place is a perspective on the Rhone leaving Lake Geneva. The name has a pleasant foundation, however shouldn’t something be said about the watches? 88 Rue du Rhone intends to make women and gentlemen watches in both quartz and programmed developments inside the value scope of $395 to $995. The authors felt there was a hole in the Swiss watch market; most Swiss watches are promoted towards more costly models focused on the more well-to-do. Rue du Rhone sets to focus on the 18 – 35 year old crowd and those with more moderate methods. From the looks, however, they don’t anticipate holding back on plan or materials. All the watches in the assortment will be Swiss made with 25% of the stock set to be programmed and the rest of quartz. The first model shown has a blend of exemplary and contemporary styling, showing the brands mean to sit among sports and style brands. The brand will initally dispatch in the UK and ought to be accessible in the US by August. Worn & Wound will watch out for Rue du Rohne, so watch this site for future news about the brand. What do you think? Does Rue du Rhone have the stuff to make your radar?